
14 Jan Why the start of Super Bowl™ should sound great Posted at 13:05h in Accessibility
The playoffs for Super Bowl™ LIX began this past weekend, with Divisional Games scheduled for January 18-19, 2025. This season could see more than 500,000 football fans flocking to stadiums across the United States.
There will be many among them who have hearing loss and might struggle to hear ticket office staff, order their drinks or merchandise, and may not hear announcements or the crucial half time entertainment.
Assistive listening technology can make all the difference to fans, throughout a noisy stadium, whether that’s for the NFL playoffs, or the main event!

Kingsholm Stadium, Gloucester.
A Sound Welcome
Window intercom systems make ordering tickets at secure windows, clear and stress-free. With a microphone on either side of the glass, plus a speaker for fans and a headset for staff, both can hear each other despite the barrier. Our systems have built-in hearing loop technology that gives hearing aid users sound direct to their devices, cutting out background noise. It also makes every ticket office ADA compliant.
Our systems are installed at main sporting arenas across the US and in hundreds of other sporting venues worldwide.
Chicken Wings? Or Was That Onion Rings?
Hearing loops are also key at the bar and merchandise areas. With the chatter of thousands of fans and music being played, buying a beer or snacks could be a frustrating and time-consuming experience. The loop system includes a microphone on the counter that picks up the server’s voice, and an amplifier or ‘driver’ that then transmits the sound to a receiving T-coil in a user’s hearing aid. Such clarity of sound can be transformational for fans and do much for a venue’s reputation.
Hearing at Half Time
No-one wants to miss the half time show but it’s not the entertainment it should be if you can’t hear it. There are a number of assistive listening technologies that are designed for large spaces like sports stadiums that make performances clear and enjoyable.
The Boszik Arena in Budapest has used a Contacta RF system to bring clarity of sound to fans in its family area.
Safety First
Safety at sports arenas has improved immeasurably in recent years but fans with hearing loss need to be able to hear instructions and announcements. Assistive listening technology is not just a ‘nice to have’ feature but an essential part of a communication system.
Our expert Designers and Dealer network can plan and install an assistive listening system that makes every aspect of sport accessible to fans with hearing loss.
And that includes watching from the comfort of the sofa.